Archive for April, 2009

New Zealand Campaign Schedule

  1. AUCKLAND NOUMEA – JUNE 09 – DOUBLE HANDED
  2. SSANZ RACE 1 – JULY 09 – DOUBLE HANDED
  3. SSANZ RACE 2 – AUGUST 09 – DOUBLE HANDED
  4. SSANZ RACE 3 – SEPTEMBER 09 – DOUBLE HANDED
  5. COASTAL CLASSIC – OCTOBER 09 – DOUBLE HANDED
  6. SPEED TRIAL
  7. AROUND NORTH ISLAND

Farr 727 Quartette

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Introducing Skipper David Rose

dro-david-headshot3Born in Auckland, 42-year-old David has lived near the coast for most of his life. Today he lives in the seaside suburb of Devonport, Auckland, New Zealand with his wife Leanne and two children, Georgia, and Levi. From his house, he regularly strolls to the beach to check the wind and yachts racing on the Hauraki Gulf. That is of course if he’s not out there himself. After leaving school, David became involved in the music industry and in 1997 formed Satellite Media. As CEO, David utilized his natural talent for leadership, organization and entrepreneurship to build Satellite Media into one of New Zealand’s premier television, publishing, online and mobiledigital content specialists. In 2004 David was responsible for developing and launching New Zealand’s first music digital download site and in 2006 David won the most prestigious award possible in New Zealand “best Entertainment Programme” at the Qantas Television Awards, a true acknowledgement of his achievements in the industry over the previous decade. In 2005 David graduated from Icehouse (The Innovation Centre For Entrepeneurship) at Auckland University and was elected by his peers to sit on the Alumni Advisory Board. But it was after co creating and then Executive Producing a reality television series “The Ultimate Challenge” about sailing which began in 2003 and lead directly to David’s first blue water sail on Lion New Zealand in the 2006 Auckland Fiji Ocean Race that David found a new obsession – open ocean racing. In early 2007 David divested his interests in Satellite to pursue both new professional opportunities in the emerging digital media industry, spend more quality time with his family and personal challenges. David subsequently bought a 9 metre race yacht and competed in many harbour and coastal races. However, inspired by the desire for a challenge of enormous proportions, the opportunity to do something that very few have done, to inspire others to reach for their dreams and ultimately to educate people regarding plastics in the ocean David decided to seize the day and campaign to race in the 2012 Vendee Globe. The intense pressure and sheer drama of single- handed racing appeals to David’s love of adventure and challenge. Throughout the campaign, David will be collaborating with conservation groups and research organizations to raise awareness about the global proliferation of plastic debris in the ocean – the so-called phenomenon of “plastic soup”

Elliott 9 Hot Property

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Team Brand

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SINGLE ORGANIZING IDEA

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Our Single Organizing Idea is all about what we as team “leave behind” from the Education Program about Plastic Soup to inspiring others to achieve their goals.

BRAND PROPOSITION

“ dRO realises that plastics are a fantastic material and one in which the world has come to depend on, but the profound effect that our research into the carnage of our worlds oceans and eco systems, principally through mans misuse, abuse, lack of knowledge and understanding regarding plastic waste, has led to the development an all encompassing global education program to spearhead both the clean up and prevention for the future. This is something we cannot ignore and this and future generations must take the responsibility very seriously if we are to continue to rely on the ocean as one of our essential life elements. In addition dRO”believes it is everyone’s right to break barriers beyond their  own horizons. We know that setting off on any journey requires a vision of the destination and a knowledge of  the way. Because life is imperfect we believe in being prepared to meet changes to our navigation and to welcome the opportunity to learn from change, we also welcome the responsibility to share the knowledge that experience will teach us with others- to inspire them to finish personal journeys of their own”

LOGO

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CORE VALUES

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Vendee Globe

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Introduction

An adventure, pure and simple

In theory, the Vendée Globe is an utterly simple affair. Its fundamental principles come down to a few sentences, compared to which even the roughest logbook would seem sophisticated. A sailing race around the world, for singlehanders, without any stopover. That’s it. In theory at least, because beyond these words start great stories.

Official supplier of legends since 1989, this race has impressed the maritime world and the public in general, to the point where even the strongest superlatives seem unable to define it. The sea also has its mythical summit, created 15 years ago by a sailor, two times winner around the world (BOC Challenge, with stopovers), who refused to rest on his laurels.

Philippe Jeantot wished to go further, to give a new dimension to the world of maritime adventure… “Time, he wrote, is a necessary factor to attain perfect harmony with one’s sailboat. We had to forget about stopping. A round-the-world race, without stopovers or assistance, such were the conditions to reach the desired communion. For the first edition, we set off towards the unknown. None of the 13 sailors who crossed the starting line in 1989 had the experience of a solo journey exceeding 100 days” *.

On November 9th 2008, 20 navigators will set sails aboard their monohulls, heading towards the three great capes, marking the southern tips of the African continent, Australia and America. The Vendée Globe will start, for the 6th time, from the harbour of Les Sables d’Olonne, where it was born. And as far as the rest of the story is concerned… well, it’s up to the sailors themselves now.

Velux 5 Oceans

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THE ORIGINAL
The VELUX 5 OCEANS is the original single-handed round the world yacht race.
Run every 4 years since 1982, the race is the longest and toughest event for any individual in any sport. Single-handed around the world’s oceans in thoroughbred racing yachts represents the ultimate odyssey. The ultimate in human endeavour, only 90 people have so far finished the challenge.

THE CONCEPT – 5 Ocean Sprints
The VELUX 5 OCEANS is a series of high-pressure sprints within a marathon circumnavigation. In the course of the 30,000 mile race, the skippers cross five oceans alone:
1.Cape Town Ocean Sprint: 7,500 nautical miles from La Rochelle (France) to Cape Town (South Africa), starting October 17, 2010
2. Wellington Ocean Sprint: 7,000 nautical miles from Cape Town (South Africa) to Wellington (New Zealand)
3. Salvador Ocean Sprint: 7,400 nautical miles from Wellington (New Zealand) to Salvador (Brazil)
4.Charleston Ocean Sprint: 4,000 nautical miles from Salvador (Brazil) to Charleston (USA)
5. La Rochelle Ocean Sprint: 3,600 nautical miles from Charleston (USA) to La Rochelle (France)
The various stages and stopovers allow the skippers to push their boats harder and faster over long and diverse legs through some of the planet’s most hostile and treacherous waters. Skippers need to set up their boats for the specific challenges of each leg, such as the light and fluky conditions of the Doldrums versus the fierce winds and seas of the roaring 40’s and screaming 50’s of the Southern Ocean.

THE CHALLENGE
The solo skipper is the central character of the VELUX 5 OCEANS. These unique individuals must demonstrate determination, skill, courage, endurance and competition at the highest level in order to succeed. The skippers must face the mental challenges of being alone, tired, cold and wet thousands of miles from land. They must endure the physical, physiological and psychological challenges of seven months racing around the world. Each skipper must be navigator, weather guru, cook, sailmaker and computer wizard while racing alone at sea. Although they rejoin family and friends ashore at stopovers, they must wrench themselves away to face the vast oceans alone again.

THE HERITAGE
With a rich sporting heritage, the VELUX 5 OCEANS has been contested every four years since 1982, previously under the titles of ‘BOC Challenge’ and ‘Around Alone’. The race celebrated its 25th anniversary in 2007 when it returned to the forefront of ocean racing as the VELUX 5 OCEANS. Over 25 years, the event has created an enormous sporting heritage of endeavour and achievement, including many peaks of excitement, dramatic rescues and tragic loss of life. The race has consistently attracted competitors from diverse countries around the globe, skippers who were often little known before this event, including Philippe Jeantot (France), Bernard Stamm (Switzerland), Giovanni Soldini (Italy), Brad Van Liew (USA), Isabelle Autissier (France), Yukoh Tada and Kojiro Shiraishi (Japan), Emma Richards (UK), Bertie Reed and John Martin (South Africa) and Jose Ugarte (Spain).

THE FUTURE

The next VELUX 5 OCEANS will take place 2010-2011 and promises to reach a global audience as the dramatic stories are followed live across TV, radio, print, Internet and via mobile technology.

Omapere

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I have just retured from a school holiday trip to Omapere in the Hokianga with Leanne and the kids. We had a great time and if you haven’t been to this part of New Zealand, you should. it is very beautiful… that is of course until you start to look at the coastline carefully as we all do now. It is as bad as most of our fantastic beaches with all sorts of plastics and debris along the beach. This really just served to emaphsis how impportant it is to get the Plastic Soup education program up and running. People just simply have to begin to realise what they are doing the not only the beach itself but the eco system and all those that live in and around it..that includes us! dR

The Team behind the dream

I thought I should introduce you to the core team that are working with me to deliver on both Project Plastic Soup and the Solo sailing campaign.

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Leanne, Georgia and Levi Rose:

It goes without saying that a project this large in scale, requiring this much dedication, motivation, desire and belief is simply not possible without the absolute support of my immediate family. They have to put up with my complete focus, 5:00am starts and so much more…thanks team, it will be worth it in the end! XXX

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Simon Kozak-Director of Marketing and Communications:

About mid 2008 I was consulting for Orcon, a fantastic telco here, through this contract I met a guy by the name of Simon Kozak, Simon has a marketing company and Orcon are one of his clients. After working with him a few times I realsised just how talented he is regarding brand devlopment and deployment. I approached him and took him through my objectives for the sailing campaign, he rung me up the next day and said he was in as Director of Marketing and Communications on the basis that when we had funding he took that role formally and was part of the team.

What an amazing contribution Simon has made so far, we spent the ensuing months developing a brand, philosophy, image, single organising idea and much more. It was during this process that I decided on the reason for being as a team was Plastic Soup and all the issues around it.

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Nick Cowan-General Manager New Zealand:

Nick was introduced to me through Simon and has already begun to make his presense felt within the team. Until a few weeks ago Nick was the CEO of New Zealand Waterpolo, he is also the manager for one of New Zealand’s leading athletes Valerie Villi and is an ex executive at Adidas New Zealand. Nick is currently working on developing the education program for the potential funding bodies.

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Josh Tucker-Sailing Trainer/Partner and Boat Captain:

Josh is for me personally a very important part of the team, he has not only taken me under his wing in sail training but we have got to know each other well enough in a fairly short time to know we are capable of double handed racing together, this will be put to the test in the coming months as we campaign the Team David Rose Offshore Plastic Soup Mini Transat (more on that later) In addition to training and being my sailing partner, Josh will become the the boat captain for the team. Josh has an extensive and very successful yachting career to date including over 80,000 nautical miles on boats as diverse as Hugo Boss the Open 60, Maximus the 100 ft maxi and his own SR 26 Jagged Edge.

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4PRO Eyewear

The Wonderful Michelle and Alan Beach of 4Pro (the very best sunglasses in the world) designed right here in Auckland, New Zeland are now supplying David Rose Offshore with the much required eye protection on this enormous journey.

“As you place a pair of 4PRO High Performance sunglasses in front of your eyes, you’ll instantly discover that they’re like no others you’ve ever worn. You’ll begin to see the world with crystal clarity, seemingly mono-toned greens suddenly show themselves in a spectrum of hues while subtle shades of reds, blues and yellows stand out with strengthened intensity, bringing the world into sharp focus.” Check out www.4proeyewear.com

leonrose_logoLeon, as the name suggests is my brother, my big little brother as he towers me in height. Leon is a fantastic professional photographer and helped out with the headshots for the team. He was into sailing before me and I would imagine there is going to be some great shots coming off the training sessions soon when we drag him out onto the water.

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PHI Creative:

I had been working with Robin Fenn and Lukas Kelly and they were the obvious choice to approach regarding design and working with Simon and I on the brand, the boys along with Jess, Jeremy and the rest of the staff.

The net result is a look and feel that sits perfectly with our core values and objectives..they are currently developing the plastic soup website as phase one of the roll out online.

Picture 1 William and Cam from Explore NZ, Sail NZ, Lion NZ, Dolphin Discoveries,  and Auckland Whale and Dolphin Discovery have been nothing short of fantastic with their support from the very beginning. They have done everything from letting me use their boardroom and offices, bounce ideas off them and much more.

Board Store logoBrian from NZ Board Stores has got in behind the campaign by letting me use a Naish Titan windsurfer for more on the water training (predominantly useful for seeing the wind) and core fitness exercise.

I would also like to thank the many people that have contributed and believed in this campaign who haven’t been named here, you know who you all are…THANKS! dR

The Auckland Tauranga Race 2009

picture-42On Thursday the 9th of April 2009 I was lucky enough for Josh Tucker to invite me to join the crew on board Higher Ground a Ross 35 and current record holder of the Auckland Tauranga race. The crew were all experienced aboard the yacht and I was on mast for the race. Higher Ground has a very comprehnesive sail wardrobe and trust me we tried every one, on ocasions more than once, in all I think we must have topped out at around 20 sail changes in the race (and man I feel it even as I write this a week later, and I thought I was fit).

The gun was at 10:00am and we crossed the finish line in Tauranga at 1:30am Friday. It was a fantastic yacht with high speeds of 22.6 knots records at the time with the main up and fractional kite. We only had one near wipe out, which has got to be better than a lot of the fleet. When I have a bit more time I’ll take you through the highlights of the 15 and a half hour race..

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