SINGLE ORGANIZING IDEA
Our Single Organizing Idea is all about what we as team “leave behind” from the Education Program about Plastic Soup to inspiring others to achieve their goals.
BRAND PROPOSITION
“ dRO realises that plastics are a fantastic material and one in which the world has come to depend on, but the profound effect that our research into the carnage of our worlds oceans and eco systems, principally through mans misuse, abuse, lack of knowledge and understanding regarding plastic waste, has led to the development an all encompassing global education program to spearhead both the clean up and prevention for the future. This is something we cannot ignore and this and future generations must take the responsibility very seriously if we are to continue to rely on the ocean as one of our essential life elements. In addition dRO”believes it is everyone’s right to break barriers beyond their own horizons. We know that setting off on any journey requires a vision of the destination and a knowledge of the way. Because life is imperfect we believe in being prepared to meet changes to our navigation and to welcome the opportunity to learn from change, we also welcome the responsibility to share the knowledge that experience will teach us with others- to inspire them to finish personal journeys of their own”
LOGO
CORE VALUES
